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Advertising Specialist

Company Name:
Penn National Gaming
Overview:
Don't just work. Work Happy.
A career in gaming? At Hollywood Casino Gulf Coast we think you'll enjoy an exciting industry, fast-paced days and nights, diverse, enthusiastic co-workers, unlimited growth and support from one of the leaders in the industry.
We are currently seeking a talented individual to become an Advertising Specialist. An individual could be successful if they possess the following.
Your daily responsibilities include:
Responsible for the development and coordination of advertising and PR programs including on-property, traditional marketing channels, A/V and direct mail.
Executes and monitors effective advertising media schedules with on-property, audio visual, direct mail, website, and outdoor vendors in compliance with established Marketing Plan guidelines ensuring quality of advertising material, delivered in an efficient and timely manner
Prioritizes agency related projects through effective allocation of resources; oversees and monitors work flow, department and agency schedules, and communication with internal requesting departments to ensure fulfillment of media and production deadlines in a timely, quality, and cost effective manner
Assists the Advertising Supervisor with the monitoring of advertising budgets in compliance with established marketing department guidelines, and to ensure the achievement of property plan objectives
Supervises day-to-day work flow of agencies and vendors; participates in planning and strategic marketing decisions with Advertising Supervisor and outside agencies.
Participates in ongoing meetings with property departments to recommend appropriate and cost effective advertising programs consistent with the overall goals and priorities of the property strategic plan
Maintains consistent branding for on-property collateral in accordance with property marketing plan; manages placement and production process
To be successful in this position it will require the following skill set:
Bachelor's degree (B.A./B.S.) from an accredited four-year college or university is preferred
Must be proficient in Microsoft applications (Excel, Access, Word)
Outstanding oral and written communication skills, must be fluent and literate in English
Ability to communicate effectively with outside agencies, vendors and other contacts, customers and all levels of employees
Ability to handle multiple tasks
Knowledge of advertising, production and graphic design desired
Must have ability to budget, track and forecast expenses.
Must be able to work a flexible schedule
Ability to respond calmly and make rational decisions in all situations with co-workers, guests and vendors
Ability to stand and walk for entire shift and mobility to move easily around entire property
Must be able to listen and respond to visual and aural cues
Must be able to tolerate areas containing second hand smoke, varying noise and temperature levels, illumination, vibration, crowds and air quality
Successful or better performance against Performance Appraisal Standards
Teamwork - ability to work collaboratively with other departments and leaders to complete property/corporate initiatives and effective day to day operations
Compliance with all department, company, regulatory, and governmental requirements
Ability to meet deadlines and effectively manage multiple priorities in a demanding work environment
Effectively coordinates the schedules of outside agency and vendor projects ensuring quality of advertising material, delivered in an efficient and timely manner
Successfully executes implementation of advertising programs including on-property, website, audio visual, print, direct mail, radio, television and outdoor and is responsible for the management and production process for advertising materials
Physically mobile with reasonable accommodations including ability to push, pull, carry and lift up to 25 lbs., and the ability to push, pull, reach, bend, twist, stoop, stack, crouch, kneel and balance when performing job duties in varying work areas such as confined spaces
Something to leave you with:
Penn National Gaming is more than you may realize. We have properties throughout the United States and Canada and are embarking on an aggressive growth mode. Our departments and areas of opportunity are ideal for just about any skill set. And our company-wide commitment to making sure our guests smile as much as we do means you'll enjoy a fun working environment.
Now that you have read about who we are, here is your opportunity to see what we're about!
Equal Opportunity Employer
Job ID: 2014-21157
Casino Property: Hollywood Casino Bay St. Louis
Location: US - MS - Bay St Louis
Posted Date: 8/1/2014
Position Type: Regular Full-Time
Category: Marketing

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